Price and Handle Design Revision Announcement

Thank you for your continued patronage of Hakuhodo products.
Hakuhodo has been striving to develop the latest brushes and to improve productivity, based on the belief that brushes are the ultimate tool. However, the increase in production costs due to factors such as continually rising raw material costs is beyond the scope of our corporate efforts. Therefore, there will be a design and price change for some products, and some products will be discontinued.

Starting October 24, 2023, the following changes will be implemented:

-Most products will be subjected to a 10% price increase.
-Brushes in the Basics and Selections collections will be updated to BkSLN handles, which will have a straight black handle, white logo, and silver matte brush name on the handle. Brushes in the Basics and Selections collections with the former BkSL handles, which have a curved/tapered black handle, silver logo and silver brush name, will be discontinued once sold out.
-Brushes in the Basics and Selections collections will be available for Special Orders in the BkSS (black standard short), BkSM (black standard medium), BkSLL (black standard extra long), and ShSL (champagne gold standard long) handle. 
The Hakuhodo USA website will be closed on Tuesday, October 24 for website construction. Please reach out to us at for any questions.
We will continue to strive to develop high-quality products and improve our services. We sincerely appreciate your understanding and continued support of Hakuhodo Makeup Brushes.